Retro

Retro is a term used to describe, denote or classify culturally outdated or aged trends, modes, or fashions, from the overall postmodern past, but have since that time become functionally or superficially the norm once again. The use of "retro" style iconography and imagery interjected into American postmodern art, advertising, mass media, etc. has occurred from around the time of the U.S. industrial revolution to present day.

The word "retro" derives from the Latin prefix retro, meaning "backwards" or "in past times" -- particularly as seen in the words retrograde, implying a movement toward the past instead of a progress toward the future, and retrospective, referring to a nostalgic (or critical) eye toward the past.